Life's Butter is a skincare brand primarily focused on body products such as creams, lotions, coffee scrubs, and more. The brand was launched in early 2018 with its first product - Life's Butter Anti-Cellulite Cream, and it quickly took over Amazon and Shopify. That was a stepping stone for the further development of the brand by adding ten new products to the line allowing the company to grow over 300% year over year.
Gle Skincare was the second brand we launched under the All Well Company. The brand is primarily focused on anti-aging face products - moisturizers, retinol creams and face washes. The natural formulas combined with the minimalistic design are loved by majority of the customers as the returning customers rate stands at 27%.
DermaSet is an Anti-Aging Product line with an Enhanced performance. The brand was acquired by All Well in 2020 and taken in a different direction. We are shifting away from a subscription-based model and reformulating the products to include not only better ingredients but to increase customer satisfaction while adjusting the prices to more reasonable and affordable levels.
Eien Health is our first attempt to branch into the supplement field and further expand our health and beauty portfolio. The successful formula of launching an initial product followed by a whole product line was once again replicated with Eien Health. The initial launch of a turmeric based, joint discomfort allowed the brand to establish itself as a well known supplement brand. We are looking to expand the product line with an additional 5 products in the second quarter of 2022.
Miaroo is the latest addition to the All Well Company. The brand joined our incubator program at the end of 2021 and has been steadily growing since. The vision and the branding has been kept the same while using the All Well infrastructure to improve and enter a "fast-growth" stage.
GoGoHair is brand with a primary focus on developing unisex hair regrworth devices, supplements and topical solutions. The brand is currently pending and FDA Pre-Market Clearance and developing additional products while expecting the final approval.
Liposet is weight management supplement brand primarly focused on a healthy weight loss by using natural ingredients such as Glucomannan (konjac root) and 4 Mushroom Blend. The brand is in it's early states and only has one product while many more are currently in development.
GoGoNutra is the latest additon to the All Well Brand. The private label supplement manufacturing lab allowed us to scale up our supplement brands in our portfolio by improving margins and lead times across the board. The GoGoNutra Brand is also sold on Amazon and Walmart as a separate brand.
Everything that goes into each of our brands started here. The development stage involves thorough research, surveying and understanding the market needs to identify our competitive advantage. From there we provide all the resources to our dedicated marketing, logistics, sales, and research teams to piece together brands that win.
At AllWell, every ingredient used in our products whether it’s a principal product of the brand or branded merchandise is sourced ethically and with its carbon footprint in mind. Instead of sacrificing quality, we are able to invest a % of our profit margins in the long-term future of each of our brands.
Each of our brand is launched with a carbon footprint negation plan, wherein we set deadlines within which each of our brands much become carbon neutral. We do this by planning our branding expansions in advance, and leveraging our shared economy to negotiate better terms with our suppliers.